Customized Internet Marketing Solutions Focused on Growing Your Business
My goal is to help others reach their full potential online - driving qualified business and increasing the bottom line! Using smart, effective Internet Marketing solutions will increase your brand's awareness, encourage lead conversions, and also promote customer loyalty.
Marketing Plan Creation
A comprehensive marketing plan is crucial to your business. The plan should consider your overall business goals & objectives. I will help you explore and develop your unique value, position, message, and define some attainable tactics to help you improve your ability to acquire and retain customers.
Competitive & Market Analysis
After your goals and objectives are defined, it is imperative to understand your target market and identify your competitors (real and perceived). Using advanced analytical tools, I will provide you will a detailed report of your target market and competitive landscape.
Your brand is probably your most important asset. Branding isn't just your name and your logo, it's so much more. It is your promise to customers, employees, and the community. I will help you develop or refine your concept and discover what sets you apart from others that will create a unique experience for your customers.
Internet marketing is a key way to drive traffic to your website and, ultimately, getting people to purchase your product or service. I am experienced in internet marketing techniques including Search Engine Optimization, Pay-Per-Click, Email Marketing, and eCommerce. Read more about my Internet marketing services.
An aesthetically pleasing, easy to read, and usable website is a key to an effective marketing strategy. I can coordinate a new or revised website design with one of my many web design and developer partners. Additionally, I can review and critique your current website to ensure it represents your brand and message accurately, is built to standards, and includes compelling calls to action.
Social Media Strategy & Marketing
Social media marketing is the process of promoting yourself or business through various social media channels and social networking websites. By using social media, in addition to increasing exposure and awareness of yourself or website, you will be building authentic connections and relationships with your target market. Facebook? Twitter? YouTube? With so many channels available, I can help you determine the appropriate ones. Read more about my Social Media Marketing services.
Public & Media Relations
Generating buzz is hard. It is necessary to establish and maintain good relationships with the public and media to promote your business. I am skilled at developing an online PR strategy that will get you instant and measurable results.
Contests, giveaways, special offers, coupons, and other promotions are great way to build buzz and encourage customer loyalty. I will help you create and execute promotions that will have an immediate and lasting impact on your business.
Ready to take the next step in growing your business online? Contact Marilyn today!